GoDaddy has advanced its Agent Name Service (ANS) with the launch of the ANS Marketplace, providing a dedicated platform for discovering verified AI agents. This development introduces practical AI tools for small businesses and developers, backed by cryptographic trust signals to enhance security in the growing agent ecosystem.
ANS serves as GoDaddy's identity system for AI agents, aimed at safeguarding users from unverified or rogue agents. By combining readable names with cryptographic verification, it enables secure discovery, verification, and governance across platforms.
The new ANS Marketplace demonstrates these principles, offering visibility into agent functionalities and trust indicators.
The marketplace debuts with practical agents tailored for business needs:
These examples illustrate how ANS-named agents support workflows while ensuring accountability.
GoDaddy has integrated 20 AI agents from WooCommerce stores on its platform, leveraging real storefront data. These merchant-specific agents assist with customer queries, product information, and shopping support, extending online presence securely in an agent-driven environment.
New ANS-verified badges provide clear indicators that an agent is registered, cryptographically verifiable, and inspectable for policies. These signals help users identify trustworthy agents quickly, distinguishing them from potential risks.
Travis Muhlestein, GoDaddy chief technology officer for product & AI, explained: "ANS is about making AI agents as discoverable and trustworthy as domains and websites. With the ANS Marketplace, we're showing people what trusted agents can do and giving a clear, ANS-backed standard for what 'trustworthy agents' actually means."
Developers can explore the marketplace and access ANS API resources to build integrations, advancing standardized trust in AI agents.
About GoDaddy
GoDaddy, the world's largest domain name registrar, helps millions of entrepreneurs globally start, grow, and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services and accept payments. GoDaddy Airo®, the company's AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy's expert guides are available 24/7 to provide assistance.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.