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Experian, a global data and technology company, today launched the integration of its Aperture Data Studio platform with Snowflake, the AI Data Cloud company. This collaboration allows joint customers to perform powerful data quality workflows—profiling, cleansing, transformation, and validation—entirely within Snowflake’s secure environment, eliminating the need to move sensitive data outside the platform.
Data quality remains a foundational challenge for organizations pursuing digital transformation and AI adoption. Many struggle to derive real business value from data due to inconsistencies, incompleteness, or compliance gaps. By embedding Aperture Data Studio within Snowflake, Experian enables customers to address these issues without data movement, preserving security and accelerating time-to-insight.
Andrew Abraham, Global Managing Director, Data Quality, Experian, said: “Data is the foundation of every transformation, yet many businesses struggle to turn it into real business value. With the rapid emergence of AI technologies, quality, accurate data is fundamental to its success. Our collaboration with Snowflake brings together Experian’s expertise in data quality and governance with the scale, performance and flexibility of Snowflake’s platform. This will allow businesses to not only innovate faster, stay compliant, and reduce risk, but also make trusted data a reality. Today marks the start of our joint efforts to bring Experian’s powerful data quality capabilities to where Snowflake customer data lives.”
Rinesh Patel, Global Head of Financial Services, Snowflake, added: “With the launch of Experian’s integration with the Snowflake AI Data Cloud, we look forward to driving deeper value for our joint customers. This integration enables customers to build a trusted, compliant data foundation that reduces risk, accelerates AI adoption and supports smarter decision‑making.”
The integration is now available globally to joint Snowflake and Experian customers, strengthening both companies’ ecosystems for data-driven innovation.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, deliver digital marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realise their financial goals and help them to save time and money.
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