team.blue has published its 2025 Digital Maturity Report, based on responses from over 8,000 small and medium-sized businesses across more than 30 European countries. The findings paint a clear picture: European SMBs are eager to embrace digital transformation and AI, but they are held back by confusion, complexity, and a lack of confidence rather than resistance.
The research shows that small businesses overwhelmingly recognize the potential of digital and AI tools – more than half believe AI will make them more competitive. Yet the ecosystem often assumes a baseline digital fluency that many simply don’t have.
"Technology, especially AI, has outpaced the capacity of many small businesses to keep up," said Claudio Corbetta, Group CEO of team.blue. "What we're seeing isn't a gap in ambition or motivation, it's a gap in comprehension and perception. When we simplify the path and make tools genuinely usable, AI stops being intimidating and starts becoming a catalyst for creativity, efficiency and growth."
The strongest demand is for clear, practical support:
"Digital tools only matter when they empower the people behind them," added Jonas Dhaenens, founder and president of team.blue. "Our focus is on making that experience more accessible and secure, because the prosperity of small businesses directly shapes the vitality of our communities."
The report was developed in collaboration with team.blue brands across Europe including Combell, Simply.com, Loopia, Nominalia, Register 365, TransIP, and many others.
About team.blue
team.blue is a leading AI-powered digital enabler for businesses and entrepreneurs across Europe, serving more than 3.3 million SMB customers. The company provides one-stop solutions for web hosting, domains, e-commerce, compliance, lead generation, and applications, backed by over 3,600 experts. team.blue’s vision is to make online business success simpler with the intelligence of AI at every step.
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