Pure Storage’s Samer Semaan on Trust, Simplicity & Sustainability in Data Innovation
At GITEX Global 2025, Samer Semaan, Director of Distribution & Alliances – Middle East, Turkey & Africa at Pure Storage, shared how trust, simplicity, and sustainability define the brand’s regional growth strategy.
Pure Storage’s 100% channel-driven approach is centered on ecosystem enablement — ensuring partners and distributors are fully equipped to deliver on simplicity, AI readiness, and sustainability.
From simplifying enterprise storage to reducing carbon footprint across the supply chain, Samer highlights how the company’s “human-first” ecosystem philosophy builds trust and drives long-term value.
Watch the full interview above for insights on how Pure Storage is enabling partners to shape an AI-ready, greener future.
Samer S. is a Channel Sales Manager with a proven IT Services track record. At Pure Storage, he serves as Director of Distribution and Alliances for MEA and previously was Channel Manager for the Middle East (Dubai). He specializes in Private, Public, Hybrid, and Multi-Clouds, and in flash tech, storage, SAN, backup, VDI, and data center software. He holds a degree from Université Panthéon-Assas (Paris II).
Pure Storage (NYSE: PSTG) simplifies data storage, offering a cloud experience that allows organizations to maximize data usage while minimizing infrastructure complexity and costs. Their storage as-a-service model provides agility for various workloads and applications. Pure is committed to environmental sustainability through energy-efficient products and has a high customer satisfaction score.
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