Citrix Application Delivery Management
Applications are at the heart of the modern business.
They control everything that happens in the business.
We effectively live in an application economy and the
application is synonymous with productivity, growth
strategy and user experience.
Users are changing the way that applications are
consumed. Customers want the application and data
delivered to them when it is convenient. They want it
on the device they choose and they want it fast. This
is driving the importance of customer experience and
hence the importance of application delivery.
As business embraces digital transformation,
workloads and applications are being modernized.
Applications are moving into the cloud and businesses
are becoming “application first”. But this journey
to application first is filled with silos which create
complexity and fragmentation, which slows the ability
to innovate and respond to changing market conditions
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