Organizations investing in AI are already seeing results. The EY US AI Pulse survey shows that 96% of AI investors report productivity gains, and those investing $10M+ are nearly 20 points more likely to achieve significant impact. As the gap widens, leaders face a defining moment: use AI as a set of tools, or as a catalyst for business reinvention.

Organizations that act now can capture dividends turning productivity and efficiency gains into sustained growth. Doing so requires clear answers to critical questions:

• Where will AI-driven productivity gains be reinvested?
• How will Responsible AI be embedded to earn customer trust?
• How will you adapt when AI investments don’t deliver as expected?
• Do you have a clear point of view on your biggest opportunities?
• Are you renovating existing models—or reimagining them?
• How do you move beyond productivity to drive growth?