At GITEX, Freshworks shares how it has built a strong and scalable presence across the Middle East and Africa by keeping customers at the center of every decision.
In this video interview, Venkatraman Krishnamoorthy from Freshworks discusses navigating diverse markets, simplifying enterprise software at scale, and building deep partner ecosystems that drive long-term growth. He also explains how Freshworks is leveraging AI to deflect routine tickets while preserving the human side of customer engagement, and how regional data centers are enabling expansion into regulated industries like banking, healthcare, and government.
A must-watch conversation for enterprise leaders, SaaS founders, and ecosystem partners looking to scale responsibly across emerging markets.
Venkatraman Krishnamoorthy is a senior business leader with 20+ years in Strategy, Sales, Operations, Marketing, and Global Accounts in Managed Services and SaaS. Current Lead for Middle East & Africa at Freshworks, responsible for a $7M portfolio and expanding into tier II markets. Known for building high-performing teams (40+ sales professionals), driving GTM strategies, Challenger selling, and turning market insights into growth. Focused on talent retention, profitability, and delivering exceptional value to customers and employees.
Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.