At GITEX Global 2025, we had the pleasure to sit down with Tim Britt, Senior Director International - Head of Channel and Alliances for EMEA, APAC, India & ANZ at Freshworks, to discuss how a partner-first mindset plays a critical role in staying close to evolving customer needs.
Emphasizing that “partners are the voice of the customer,” Tim shared how Freshworks works closely with its global partner ecosystem to drive relevance, scale, and long-term customer value.
He also spoke about Freshworks’ continued investment in the Middle East, including the launch of its UAE data center, reinforcing the company’s commitment to regional trust, data sovereignty, and operational simplicity.
Watch the full interview for insights into Freshworks’ partner-led growth strategy and its expanding vision for the region.
Tim Britt is a Channel and Sales Leader with 20+ years in SaaS cloud tech. He has built high-performance sales teams and partner programs across Europe, the Middle East, and South Africa, with roles at IBM, Polycom, Cybereason, Dropbox, and Freshworks. He drives revenue growth across SMB and Enterprise GTM strategies and excels in global transformation projects, navigating the evolving technology landscape.
Freshworks Inc. (NASDAQ: FRSH) builds uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 74,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency.
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