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The Experience Architect: Sitecore's Suliman Gaouda on Next-Gen Digital Engagement

  • October 28, 2025

At GITEX Global 2025, TechIntelPro caught up with Suliman, a key leader at Sitecore, to discuss how the brand is redefining digital experience management across the Middle East and Africa.

With over a decade of experience spanning sales, marketing, and partnerships, Suliman offers a rare 360° perspective on the future of content, AI, and experience design.

From AI-driven personalization to augmented reality content ecosystems, he explains how Sitecore helps organizations build future-proof customer experiences — where content finds the user instead of the other way around.

He also reflects on human-centric innovation, emphasizing that “behind every great technology, there’s a great set of human beings.”

Watch the full interview above for insights into Sitecore’s next-generation AI strategy and its vision for the future of digital transformation.

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Suliman Gaouda is a seasoned Enterprise Software professional with over 10 years of experience in Sales, Marketing, Presales, and Partner Management. He currently leads Sitecore's Go To Market team in the Middle East & Africa region, focusing on delivering Digital Experience Solutions that drive revenue and content marketing efficiencies for customers and partners. His leadership style emphasizes agility, value delivery, and ambitious goal setting, contributing to Sitecore's growth in key markets like Saudi Arabia, UAE, Qatar, Oman, Egypt, and the wider African continent. He also brings a fresh perspective from his previous Chief of Staff roles at two leading tech companies.

Sitecore is an agentic experience platform that empowers marketers to create impactful digital experiences. It facilitates reaching, engaging, and serving customers through tailored journeys, leveraging AI to transform content delivery, drive engagement, and enable personalization at scale.