Driving Ecommerce Growth for Home, Garden and Furniture Brands
Lately, the home, garden, and furniture industry has encountered a variety of headwinds. Despite these challenges, brands and retailers in this space demonstrated resilience by finding innovative ways to target consumers. With the market still experiencing its fair share of challenges, it's more important than ever for brands to incorporate strategies designed to attract today's consumers. Our experts will discuss these four trends to help keep your home business on track:
- How building showroom-like experiences through a site's design or the use of tools like AI, VR, and AR can attract customers and give them the confidence to buy online
- The benefits of creating experiences for trade (B2B) customers that are just as seamless and easy to build as those for B2C shopping
- The importance of offering a frictionless, omnichannel shopping experience that caters to any type of consumer — especially with in-person shopping back in full swing
- How offering flexible payment solutions can encourage sales and ease the anxiety of making large purchases — even during times of economic uncertainty
Meet the Speakers
Ed Curry
President, DUXIANA North America
Ed Curry, President of Duxiana North America, has revolutionized the luxury bed industry with his unparalleled vision that hybridizes their elevated in-store experience with a seamless technology stack. His approach has significantly enhanced customer engagement and driven strong success in the world of luxury beds and linens.
President, DUXIANA North America
Ed Curry, President of Duxiana North America, has revolutionized the luxury bed industry with his unparalleled vision that hybridizes their elevated in-store experience with a seamless technology stack. His approach has significantly enhanced customer engagement and driven strong success in the world of luxury beds and linens.
Michael McBride
CEO & Founder, Atelier Commerce
Michael is a digital commerce native, with his experience dating back to 2006. He's passionate about tailoring solutions that resonate with end consumers, but also scale for growth. His agency, Atelier Commerce, builds bespoke strategy and services for brands that are looking for a novel approach to the rapidly changing industry.
CEO & Founder, Atelier Commerce
Michael is a digital commerce native, with his experience dating back to 2006. He's passionate about tailoring solutions that resonate with end consumers, but also scale for growth. His agency, Atelier Commerce, builds bespoke strategy and services for brands that are looking for a novel approach to the rapidly changing industry.
Fiona Norton
Senior Manager, Product Marketing, BigCommerce
Fiona leads GTM Product Marketing at BigCommerce and is an ecommerce sector expert for PeakSpan capital. She previously led BigCommerce's B2B product marketing, and has also been on the retailer side, driving ecommerce and marketing strategy at Dell and Kroger.
Senior Manager, Product Marketing, BigCommerce
Fiona leads GTM Product Marketing at BigCommerce and is an ecommerce sector expert for PeakSpan capital. She previously led BigCommerce's B2B product marketing, and has also been on the retailer side, driving ecommerce and marketing strategy at Dell and Kroger.