Develop a winning API product strategy

A blueprint for packaging digital value

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Every business is striving for success in the digital economy. As consumers shift their focus from physical products to connected experiences, companies need to change their product design and management practices. This book introduces key concepts and practices leading organizations have employed in using APIs as an enabler for their digital transformations.

Read this whitepaper to learn:

  • What is the best approach to capturing end-user and API consumer needs.
  • Learn how has the nature of products changed in the digital age, what role do APIs play, and how can an ecosystem perspective help in designing for adoption.
  • What are the right steps in bringing an API product to market.