BigCommerce Appoints Anil Kamath to Board of Directors

BigCommerce, a leading open SaaS e-commerce platform for B2C and B2B businesses, today announced that Anil Kamath, former Adobe Fellow and Vice President of Technology, has joined its Board of Directors.

Quick Intel

• BigCommerce has appointed Anil Kamath to its Board of Directors.

• Kamath is a former Adobe Fellow and Vice President of Technology.

• He brings 30 years of experience in technology, business strategy, and AI.

• At Adobe, he led data science, machine learning, and AI for Adobe Experience Cloud.

• He founded Efficient Frontier, a digital ad buying platform, acquired by Adobe.

• Kamath will provide strategic guidance on data and AI for BigCommerce's growth.

Driving Innovation with AI and E-commerce Expertise

“Joining the Board of BigCommerce is an exciting opportunity to support BigCommerce’s innovation agenda through strategic guidance on data and AI,” Kamath said. “I see immense potential to leverage predictive analytics, personalization and intelligent automation to drive transformative growth for merchants. E-commerce is one of the most dynamic frontiers for applied AI, and I’m thrilled to contribute to a vision that empowers businesses to scale smarter, serve customers better and innovate faster.”

Over his 30-year career as a technology entrepreneur, advisor, and leader, Kamath has developed deep expertise in business strategy, scaling companies, strategic oversight, governance, and corporate development. This, combined with his industry perspective, will enable him to provide BigCommerce with critical strategic guidance.

During his 13 years at Adobe, Kamath was responsible for data science, machine learning, and artificial intelligence for the Adobe Experience Cloud. Before joining Adobe, he founded and was the primary architect of Efficient Frontier, a digital ad buying platform that managed over $2 billion in advertising spend until its acquisition by Adobe. He then led the integration of Efficient Frontier into Adobe Marketing Cloud and developed data science-driven solutions that optimized customer acquisition, engagement, retention, and growth across B2C and B2B businesses. More recently, he spearheaded the generative AI transformation for enterprise marketing, which led to the launch of Gen Studio for Performance Marketing.

After a successful 13-year tenure at Adobe, Kamath transitioned earlier this year to focus on mentoring and supporting early-stage innovation. He is a longtime member of the Stanford Angels & Entrepreneurs, as well as a lead mentor and advisor at StartX, a non-profit accelerator for Stanford University startups.

“Anil brings an extensive blend of strong leadership and valuable technological expertise to BigCommerce at a time when our industry and our business are going through some exciting changes,” said Travis Hess, CEO of BigCommerce. “His addition to our Board will help strengthen BigCommerce’s core offerings as well as inform the innovations we are building to drive business outcomes for merchants. We are excited to leverage his experience and look forward to Anil’s perspectives and contributions.”

Kamath was appointed to the vacancy created by the departure of BigCommerce board member Lawrence Bohn, who had served since 2011 and was BigCommerce’s first investor through General Catalyst’s Series A investment in the company.

“I want to personally thank Larry for his many significant contributions to the growth and success of BigCommerce,” Hess said. “Since the earliest days of the company, Larry has been invaluable to BigCommerce, and throughout his tenure, he has championed a deep belief in our mission and strategy.”

About BigCommerce

BigCommerce  is a leading open SaaS and composable ecommerce platform that empowers brands, retailers, manufacturers and distributors of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated professional-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Coldwater Creek, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, United Aqua Group and Uplift Desk.