Many organisations are on a journey to becoming better at digital and technology. They know the risks of doing nothing, yet not all are succeeding.

Digitally Great companies enjoy benefits including elevated financial performance, true business agility and organisational resilience. They understand and care deeply about their customers’ needs and know what it takes to create value for them rapidly.

This research by AND Digital shows that these organisations tend to share a set of distinct characteristics that enable them to be successful. Through working with and analysing the habits of high performing organisations in retail, manufacturing, technology, engineering, financial services, media and the public sector, we understand not only the characteristics of Digital Greatness, but the steps every organisation can take on the complex journey to achieve it.